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On page SEO for best result in Desember 2016

Google’s algorithms are evolving all the time. Back in the day you could “stuff” your page with a bunch of keywords you wanted to rank for and that alone would help to improve your rankings. This was of course very open to manipulation. 
But in 2016 we have Hummingbird, Rank Brain, semantic search and many other nifty technologies — Google has evolved far beyond just looking if you have a keyword in your Title or not.
And besides, we’ve all noticed that pages often rank on the front page of Google without even having the target keyword mentioned anywhere in their content.
So does this mean you should no longer worry about optimizing your page for a specific keyword and just let Google figure out what your page is all about?
Well, we have studied the correlations of different on page SEO factors with Google rankings across 2 Million random keyword searches and even though correlation is not causation, the takeaways are very interesting in a lot of cases.
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